Lessons learned: How supermarkets are adapting to surge in delivery demand


 

The onset of the Covid-19 pandemic and subsequent nationwide lockdown created a fundamental shift in consumer demand and expectation from supermarkets. With many shoppers unwilling or unable to leave their homes and physical stores struggling with excessive queuing and empty shelves, it’s no surprise that online grocery sales grew by 92%, year-on-year, in the months up to July 2020. That incredible surge for home delivery has been felt right across the industry. Examples include Sainsbury’s, which saw its e-commerce grocery […]