Arrow XL brings in new customer experience manager


Arrow XL has hired a new customer experience manager to overhaul its strategy in the area. Fauzia Mulla joins the business from Three Mobile UK, where she was most recently head of support performance. The two-person delivery group has tasked Mulla with reshaping its customer experience strategy, and she will also take on responsibility for its central call centre at its Wigan HQ. Mulla said the new customer experience strategy will be based on four key goals: “placing the customer […]