Arrow XL has hired a new customer experience manager to overhaul its strategy in the area.
Fauzia Mulla joins the business from Three Mobile UK, where she was most recently head of support performance.
The two-person delivery group has tasked Mulla with reshaping its customer experience strategy, and she will also take on responsibility for its central call centre at its Wigan HQ.
Mulla said the new customer experience strategy will be based on four key goals: "placing the customer at the heart of everything we do; taking pride in our quality of service; providing a hassle-free service; and acting in a sustainable manner."
She said: “I am excited to be given the opportunity to shape Arrow XL’s new customer experience strategy, which will be based upon four pillars: placing the customer at the heart of everything we do; taking pride in our quality of service; providing a hassle-free service; and acting in a sustainable manner."
Peter Scraton, to whom Mulla will report, added: "Fauzia’s extensive experience and knowledge will be incredibly valuable to Arrow XL as we embark on the next stage of our growth.
"The executive team has a passion for transformation and enriching the consumer’s journey during the delivery process, and we are confident Fauzia has the expertise to drive our long-term business objectives in this area."