Ocado signs up to driver profiling research


The man leading a new study investigating the relationship between a driver’s personality and their behaviour behind the wheel in order to identify those most at risk to driving incidents, is calling on operators to get involved. Applied Driving Techniques (ADT) said its ‘Driver Safe 2015’ research involved profiling fleet drivers for free, using psychometric, emotional intelligence and motivational tests and then comparing the results against incident history. Ocado has already signed up to the study, which is being supported […]