Amazon is ramping up its distribution network in time for the Christmas rush, opening a second fulfilment centre in Doncaster.

The internet giant said the new site, which is Amazon’s tenth UK fulfilment centre, will create 300 permanent jobs over the next three years.

The 250,000ft² centre is located on Water Vole Way in Doncaster, close to Amazon’s existing site on Balby Carr Bank, which opened in 2010. It will begin fulfilling customer orders this autumn.

John Tagawa, vice president of operations at Amazon UK, said the new site is part of wider expansion plans: “Our existing Doncaster team has done an exceptional job of delivering a first rate level of service for our customers and we are delighted to open another site which will further draw upon the strong pool of talent in the area,” he said, adding: “We will continue to create new sites, more jobs and provide a wide range of benefits for our employees.”

Mayor of Doncaster, Ros Jones, said the move strengthens Doncaster’s role as a distribution hub. “ I am delighted that so many jobs have been created. Amazon’s decision to open this centre in Doncaster shows our strength as a logistics hub, and emphasises how much our economy is growing.”

Amazon is continuing to expand its distribution and fullfillment centres as continues to grow its delivery services.

The new centre in Doncaster opens just five months after Amazon opened a mega 310,000 sq ft fulfilment centre in Dunstable and just weeks after the company leased two former supermarket distribution centres in Surrey and Leicestershire, fuelling speculation it is planning to launch its Amazon Fresh grocery service in the UK.

The company has also recently launched Prime Now for Prime members which it is trialling in London and Birmingham, which offers one-hour delivery on thousands of items.

Tagawa said customers are demanding faster delivery services. He added: “Our ever-expanding network of fulfilment centres and delivery stations across the UK means that every customer in the UK can benefit from delivery of millions of products at a speed and to a location that works best for them.”

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