Fowler Welch clinches sweet deal with Ferrero

Fowler Welch has beaten rivals to win a major new contract with chocolate and confectionery maker Ferrero.

The deal will see the Lincolnshire-based firm manage the full end-to-end supply chain for a new product launch into the UK chilled market.

Fowler Welch, which is part of the Dart Group, will manage around 1.4 million cases a year on behalf of Ferrero through its Nuneaton facility.

Services will include storage, picking and distribution of the new product to retail outlets across the UK.

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Sahil Puri, Ferrero chilled supply chain manager, said: “We were immensely impressed with the Nuneaton facility and the on-site dedicated customer service teams, as well as the team’s experience of working with customers and retailers to provide industry-leading service levels. We look forward to a successful relationship.”

Nick Hay, Fowler Welch CEO, said: “Our commercial proposal offers a sustainable and flexible solution that balances Ferrero’s current and future needs.

“Nuneaton is considered a centre for excellence for service and we’re confident that this, combined with Fowler Welch’s ability to manage customers of all sizes, will help us develop a successful relationship with this much-loved brand.”

This latest contract win closely follows Fowler Welch landing a full supply chain contract with Delamere Dairy to handle its Marks & Spencer (M&S) volumes, in May this year.