Yodel signs food delivery deal with Boroughbox

An explosion in demand for home food deliveries has led to a new partnership between Yodel and retailer Boroughbox.

The deal sees Yodel providing a choice of options for home-bound customers wanting doorstep delivery convenience.

The delivery company said country-wide restrictions had led to a boom in online grocery shopping, with a report from Kantar showing take-home grocery sales rose by 9.4% during the 12 weeks to 4 October and online sales soaring 76% compared to October 2019.

The tie-in came as Yodel announced it was recruiting 2,950 roles this Christmas in order to bolster resource during its busiest period of the year.

Sam Holden, Yodel chief commercial officer, said: “With specialist skills and expertise in food delivery, we pride ourselves on ensuring that perishable goods are handled with care and delivered on time.

“This is more important than ever in the lead up to Christmas as families increasingly order food online to prepare for Christmas.

“Food boxes have boomed in popularity this year, and we look forward to working closely with BoroughBox into 2021 and beyond.”