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Wincanton has won a five-year contract with children’s toys manufacturer MGA Entertainment, providing final mile deliveries to retailers and customers’ homes.

Operating out of Wincanton’s automated warehouse in Middlewich, the contract involves the logistics company storing, picking and delivering around 250,000 products per week during peak periods.

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It said the contract starts this month and will replenish over 190 retailers, supermarkets and independents across the UK.

Rachel Gilbey, MD of general merchandise at Wincanton, said: “Wincanton’s new partnership with MGA Entertainment will provide flexible and responsive supply chain solutions during peak periods and throughout growing and changing market demands.”