Brand on the run: UPS tops logistics entries


 

Apple, Google and Coke take the top three positions in Interbrand’s Global Brands Report this year. How does the logistics industry fare? Well UPS is the highest entry, flying the flag at 27. DHL makes it in at 81 and FedEx at 92. According to Interbrand they have brands valued at $14.5bn (£9bn), $5bn and $4.4bn respectively. Apple, in top spot, has a brand value of $118bn by way of comparison (Google at two is past the $100bn mark too). […]