Yodel has appointed Mike Cooper as its CEO, after his predecessor Neil Lloyd stepped down last July.

The parcels firm brought “turnaround specialist” Lloyd in to improve the company’s public image and customer service in February 2013, and Yodel executive chairman Dick Stead said he is confident Cooper (pictured right) will continue this mission.

He said: “Mike has an impressive track record of galvanising people to deliver

Mike Cooper yodel CEO

exceptional results and using consumer insight to drive a great customer experience. He will focus us still further on our ever improving service levels and provide impetus to Yodel’s growth ambitions.”

Cooper’s background is primarily in passenger transport; previous roles include CEO of Arriva and chief commercial officer at Easyjet.

Lloyd’s departure last year followed Yodel missing its self-set target of turning a profit for the first time in the financial year ending June 2014. It reported a £73m loss in pre-tax profit for the period; equivalent to losing £1.4m every week.

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