XPO has signed a logistics deal with British kitchenware brand Joseph Joseph.
Under the partnership, XPO will manage omnichannel fulfilment, warehousing, pre-retailing, and distribution services from its strategically located facility in Rugby, Northamptonshire.
The partnership marks a new chapter in Joseph Joseph’s logistics strategy as the company scales its UK and international operations across direct-to-consumer (D2C), business-to-business (B2B), retail, and e-commerce channels.
XPO said its high-volume, digitally enabled e-fulfilment hub in Rugby will provide flexible, scalable solutions tailored to Joseph Joseph’s growth ambitions and commitment to exceptional customer service.
Dan Myers, MD – UK and Ireland, XPO Logistics, said: “Joseph Joseph is a globally respected brand, built on innovation, quality, and customer focus. Our shared values make this partnership a natural fit. Together, we are creating a fulfilment platform that delivers a seamless, high-performance experience for customers across every channel. Leveraging the strength of our team and our agile systems, we have delivered a robust and scalable solution designed to support long-term growth.”
Added Sacha Vaughan, chief supply chain officer, Joseph Joseph: “We’re delighted to be working with XPO Logistics as we evolve our global logistics strategy. The transition to XPO’s Rugby site has been seamless, and we’re now fully operational with a solution that gives us the flexibility and real-time visibility we need. Our shared commitment to being customer-centric means our customers have experienced no disruption, and that’s exactly what great logistics should deliver.”
