White Bird Logistics & Warehousing (WBLW) has partnered with Parseq, one of the UK’s largest independent service providers, in a bid to streamline its distribution of motor spare parts across the UK.
The third-party logistics company, which operates its own warehouse in Wollaston, Northamptonshire, has adopted Parseq’s warehousing facility in Hellaby, South Yorkshire, to support transhipment for a major client in the automotive industry.
Located close to the M1/M18 interchange in the centre of the UK, Parseq’s facility provides a strategic location for processing and preparing deliveries for WBLW.
Craig Naylor-Smith, chief executive at Parseq, said: “We’ve seen good interest in our warehouse and fulfilment services since we launched them in February, and we are thrilled to welcome White Bird.
“This partnership shows how our expertise, dedicated team and strategic location provide a fast, flexible and efficient way of helping White Bird meet its operational needs and deliver excellence for its clients.”
Parseq’s fulfilment team processes daily bulk parts deliveries from WBLW, including cross-referencing of incoming cages against their loading sheets, and prepares individual orders for distribution to their final destinations.
Yatin Sapra, business analyst at WBLW, said: “Parseq’s location, people and tech-enabled service made it the obvious choice to support fast, consistent transhipment of parts to customers across the country.”










