An app which promises to transform compliance in transport and logistics and help prevent fraud and cargo theft has been launched by freight tech pioneer and Transport Exchange Group chief executive Lyall Cresswell.

Trustd is a business ID and credentials app which promises to enables every single organisation in the supply chain to manage risk and achieve 100% security on every transaction by functioning as the sole source for verification and risk management.

The technology enables 3PLs, carriers and drivers to minimise risk and maximise compliance, from onboarding right through the lifetime of the relationship, as well as at the individual transaction level, where required.

It operates by empowering each party to identify who’s carrying their freight, visiting their site, or driving their vehicle, confirming to each party who they’re working with at each step, and providing electronic ID verification for every organisation involved.

The app acts as an efficient central hub, where business profiles are stored and shared between organisations. Trustd’s automation tech notifies these organisations of any status changes, so they continue to stay compliant from beginning to end.

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Lyall Cresswell, Trustd CEO and founder, said: “We’re offering a much-needed, innovative business ID solution to a fragmented market.

"Notably, that market is operating within a layered platform economy where trust frequently breaks down, and the sheer number of organisations operating make it inherently complex.

"Unfortunately, this situation creates conditions where threats to the supply chain - like fraud and cargo theft - can thrive.

“Our mission is to harness advanced electronic ID verification technology to provide users with confidence and certainty in all aspects of their business.”

Trustd is already a partner of the Transport Exchange Group, with nearly 8,500 verified entities registered to date and more advanced functionality for the app in the pipeline.

The Trustd web app is available to use now, with a supporting mobile app soon to be available on both Apple and Android devices.