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Transport secretary Grant Shapps has urged hauliers to support the new recruitment campaign Generation Logistics and secure the future longevity of the industry.

In an open letter, Shapps said the pandemic had demonstrated the strategic importance of supply chains and workers, but that the industry now faced a new challenge: attracting a diverse and skilled workforce.

“There are thousands of logistics roles available to people from all backgrounds, experience and skills,” he said.

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“This campaign will showcase those opportunities in artificial intelligence, advanced robotics, autonomous vehicles and the decarbonisation of the supply chain.

“This industry campaign is integral to not only supporting growth of this vital sector but also ensuring we have the workforce needed for now and the future.”

Launched by Logistics UK and the CILT, the Department for Transport put £345,000 into Generation Logistics which is based on a web portal carrying careers advice, as well as job vacancies and focuses on demographic areas deemed to be “inclined towards taking up a role in logistics”.

Industry supporters have contributed an additional £350,000 and the campaign is backed by private sector sponsors and trade bodies including the RHA.