Potter Group Logistics unveils new livery

Potter Group Logistics unveiled its new livery today (1 January) and has also changed its name to Potter Logistics.

The refreshed image, which has retained its signature yellow colour, will be featured on its signs, uniforms, website and marketing materials, as well as 20 new trucks and trailers which will be added to its fleet tomorrow (2 January).

It has developed the new identity in consultation with the Potter family, adding the statement ‘handled with care’.

MD Matthew Lamb said: “Potter Logistics is strengthening its position as one of the country’s leading warehouse and distribution providers. The exciting evolution of our corporate identity gives us a new impetus; encapsulating the dynamism of the company and enhancing our brand to raise the Potter Logistics profile.”