Wincanton has been chosen as Edgewell Personal Care’s e-commerce partner to help drive growth in the sector.

Wincanton will run the operation at its Northampton shared-user e-commerce facility to ensure customer experience excellence during the e-fulfil of brands including Wilkinson Sword, Bulldog and Cremo. Edgewell will also benefit from Wincanton’s new autonomous mobile robots (AMRs) to fulfil customer orders across the UK.

Carl Moore, Wincanton MD of-efulfilment, said: ”We are looking forward to welcoming Edgewell into our shared user facilities to give the company the flexibility needed to grow its e-commerce business.

“The new partnership will give Edgewell the resilience and agility required to manage peaks and troughs, alongside a positive customer experience and efficient cost to serve. I’m also delighted that Edgewell will benefit from our investment in cutting-edge robotic technology.”

Anna Chalanicz, head of logistics at Edgewell Personal Care, commented: “We are delighted to enter into this new partnership for our direct-to-consumer business.

“Our customers expect great service alongside our top-tier products. We are confident that with Wincanton’s market leading infrastructure, our partnership will help us achieve this.”

The contract award follows recent research from Wincanton which revealed that while over 8 in 10 retailers are planning for growth, more say that increased volumes would impact ability to fulfil orders.

The research found that seven in 10 see managed shared warehouse space and transport network as potential solutions to problems, with lack of investment in innovation seen as a key hurdle.