Boroughbridge-based Reed Boardall has forged a new partnership with Leeds vehicle safety tech firm SM UK, which will see the haulier’s new fleet of Volvo trucks equipped with the latest in fleet safety technology.
Reed Boardall, which employs over 800 staff, specialises in temperature-controlled food distribution, storing and delivering frozen food from manufacturers across Britain, Europe and further afield to UK supermarkets.
It has a fleet of over 200 vehicles operating 24 hours a day, year round, and delivers 12,000 pallets of frozen food daily for its clients.
Under the partnership, SM UK will install a suite of cutting-edge systems including camera technology and advanced telematics, to ensure Reed Boardall’s fleet of 51 new vehicles meet the very highest safety standards.
Reed Boardall MD Stevland Town said: “Safety has always been central to our operation and partnering with SM UK, a Yorkshire company known nationally for its expertise in cutting-edge fleet safety, was a natural fit.
“We both share a commitment to raising standards across the logistics industry, prioritising driver safety, compliance, and the long-term sustainability of our operations.”
He added: “SM UK’s innovative technology mean that our new Volvos will deliver the highest standards of protection and performance across our fleet.”
Laura Claughan, sales director at SM UK, said: “We’re incredibly proud to partner with Reed Boardall and as two family-founded Yorkshire businesses built on reputation, quality, and trust, we share a passion for doing things the right way.
“Equipping their new Volvo fleet with the latest safety and camera technology is about more than compliance; it’s about protecting drivers, other road users, and the communities our vehicles operate in every day.”
