Prolog Fulfilment has inked a partnership with dog treat brand Denzel’s to manage the distribution of its product portfolio to consumers and retailers across the UK.
Under the deal, Prolog will support Denzel’s with a comprehensive omnichannel fulfilment solution, handling everything from stock management to delivery for both B2B and direct-to-consumer orders (DTC).
The service is designed to be flexible, easily adapting to busy periods such as seasonal launches. It also includes kitting, rework, and a fully managed returns process.
With the UK dog treat market estimated to be worth £816m by 2027, Denzel’s was looking for a flexible and scalable solution to support its growth that would align with its commitment to sustainability including all packaging.
Prolog, which has its headquarters in Annesley, Nottinghamshire, was chosen because of its reputation as an agile fulfilment provider with a certified carbon neutral company status.
Nathan Perry, Denzel’s co-founder, commented: “Every retailer that we work with has different packaging and delivery requirements.
“Prolog have taken the time to understand our business, and since the contract mobilisation their expertise has been invaluable, helping us to navigate the complexities of fulfilling orders across multiple sales channels.”
Neil Daniells, Prolog Fulfilment chief executive, added: “With 71% of Brits willing to spend more on their pet than on themselves, the pet treat market is clearly a thriving sector.
“Our tailored solutions and robust infrastructure will allow Denzel’s to scale their operations while maintaining the highest standards of service delivery and we look forward to supporting their ambitious growth plans for the UK.”
