Pallet-Track has helped bring Walsall FC and Midlands Air Ambulance Charity (MAAC) together in a new partnership for the 2026-27 season, extending the logistics firm’s support for the lifesaving charity.
The Sky Bet League Two club has named Midlands Air Ambulance Charity as its secondary official charity partner for the coming season, following an introduction by Pallet-Track.
As part of the new partnership, Midlands Air Ambulance Charity will hold two takeover days at the stadium during the season, featuring fundraising activities including raffles, merchandise sales and appearances from the charity’s mascots.
Volunteers from both Midlands Air Ambulance Charity and Pallet-Track will also attend the events to raise awareness of the charity’s work. Pallet-Track will further support the initiative by donating a pitch-side advertising board at the halfway line, following a similar donation last season.
The partnership will also support Pallet-Track’s existing fundraising commitment to Midlands Air Ambulance Charity.
The logistics company has pledged to raise £150,000 by the end of 2028 towards funding the charity’s critical care car, which supports night time operations and helps provide 24-hour emergency cover.
Walsall FC will support the fundraising through its official charity, the Walsall FC Foundation.
Wolverhampton-based Pallet-Track is entering the second year of its stadium sponsorship with Walsall FC, with the club once again playing at the Pallet-Track Bescot Stadium.
Pallet-Track has donated almost £89,000 to Midlands Air Ambulance Charity over the past three years and was presented with the charity’s Corporate Partnership Award in 2025.
Stuart Godman, Pallet-Track chief executive, said: “Midlands Air Ambulance Charity is a long-standing partner of Pallet-Track and Pallet-Track is a long-standing partner of Walsall FC, so we are confident this link-up will work brilliantly for everyone involved.
“Our ethos is ‘Stronger Together’, which is why introducing the Midlands Air Ambulance Charity to Walsall FC made perfect sense.
“Each air ambulance mission is increasing in cost, so it is vital that we continue to work together to ensure our local community is supported by this incredible charity. We are looking forward to a fruitful new season for all sides.”
Keira Webb, Walsall FC partnerships manager, said: “We are proud to be supporting Midlands Air Ambulance Charity and have thoroughly enjoyed building relationships with the team behind this fantastic charity.
“As a club, we recognise the lifesaving role the charity plays across the region, delivering rapid emergency care when it matters most. This collaboration represents more than football; we are committed to raising awareness, engagement and long-term support for a service that relies entirely on public funding.
“We are very much looking forward to working with Midlands Air Ambulance Charity over the coming seasons.”
Jon Cottrell, Midlands Air Ambukance Charity senior partnership executive, said: “We are delighted to be named as Walsall FC’s secondary official charity partner for the upcoming season, alongside Pallet-Track as the main stadium sponsor.
“Partnerships like this play a vital role in helping us raise awareness of the lifesaving service Midlands Air Ambulance Charity provides across the Midlands.
“We’re looking forward to working closely with the club, its supporters and partners to engage fans and highlight the difference their support can make to patients when they need us most.”
Midlands Air Ambulance Charity funds and operates three air ambulances and a fleet of critical care cars across the largest air ambulance operating region in the UK.
