Pallet-Track is helping Walsall FC unite diverse communities across the region by using football as a force for good, with a £30,000 donation.
The network has entered its third year of partnership with the Saddlers and is the sponsor of the team’s home ground, the Pallet-Track Bescot Stadium.
Pallet-Track has also donated 500 matchday tickets which will be handed out as part of the Saddlers United Project, to encourage people to enjoy the matchday experience during the 2026-27 season.
The project, launched by Walsall FC Foundation last summer, has already secured £70,000 backing from the Premier League Fans Fund to cover the next two seasons.
Walsall FC Foundation is the official charity of the Sky Bet League Two club and director Adam Davy said the funding would help the community cohesion scheme go from strength to strength – including employing a permanent staff member to lead it.
“Saddlers United is about showing that football can be a positive tool for social connection, cultural understanding, and inclusion. Football is a vehicle which can bring communities together,” Davy said.
“The programme is about ensuring Walsall’s diverse communities feel welcome at the club, including those which are not currently as visible in the matchday crowd as they are in the streets around the stadium.
“Our view is simple – if you took 10 people from 10 countries and 10 different languages and threw a ball in, they’d be playing five-a-side in no time. We believe football can unite people and genuinely be a force for good, and this programme is about celebrating that.”
Stuart Godman, CEO of Pallet-Track, said: “Our partnership with Walsall FC has grown significantly over the past three years and when we spoke to Adam, and the team, about the possibility of supporting Saddlers United, we did not hesitate for a second.”
