Third-party logistics provider Kammac saw a significant surge in wellness-related business this January, driven by health-conscious consumer trends such as Dry January and Veganuary, the company revealed this week.

The Skelmersdale-based logistics, haulage and warehousing firm said it has experienced a notable increase in orders across key categories, including alcohol-free beverages, wellness drinks, plant-based snacks, and even weighing scales, underscoring a strong shift toward healthier lifestyles in the New Year. 

One standout category was kombucha, with Purearth’s product line achieving cumulative growth of 21.3% since September.

January orders alone were 14.66% higher than the four-month average leading up to the month, demonstrating sustained interest in health-conscious beverages beyond the holiday season.

In addition, plant-based snacks have also experienced remarkable growth. Working with leading brand LoveRaw, Kammac reported a cumulative growth of 4,066% in this category since September. 

Kully Dhaliwal, Finance Director at LoveRaw, praised Kammac’s service levels. “Kammac set up a dedicated project team to handle every aspect of our transition, from operations and fulfilment to commercial and technical integration.

“This thorough approach allowed us to gain a clear understanding of fulfilment costs on a per-product basis, which was crucial for ensuring we stayed within our budget,” Dhaliwal added. 

Alcohol-free beverages also experienced major growth leading up to January. Shipped volumes of 0% alcohol products followed a strong upward trajectory, with total cases shipped increasing by 4,775% from October to December, the company revealed. 

Alongside food and drink, the demand for health-related products like Tanita’s weighing scales also saw an uptick, with order quantities growing by 71.50% in the last quarter.

Commenting on the drive for wellness goods in January, Alec Hunt, Kammac director of e-commerce and value-added services, said, “Consumers are continuing to see the New Year as the time to embrace a healthier lifestyle.

“Our e-commerce and logistics teams are highly experienced in managing these upticks in volume and we are all working hard to make sure we play our parts in helping improve the UK’s wellness routines.”