Dutch supply chain giant Bleckmann is to take over the UK logistics operations for fashion retailer Superdry at the Duke site in Burton on Trent from next month.
The company, which specialises in supply chain management for fashion and lifestyle brands, will transfer around 170 employees at the Duke site, and has pledged to do so under the same terms and conditions they are presently working under.
Announcing the transfer, which the company said will be “seamlessly” carried out, the company said: “Importantly, no redundancies are planned as part of this transition. In fact, Bleckmann expects to attract new customers to this warehouse, creating even more jobs in the region.”
Bleckmann, which employs over 5,000 staff globally, hailed the contract as a significant milestone which strengthens its position “as a leading provider of logistics solutions in the UK market”.
The company added that it is “committed to ensuring a smooth and successful transition for all employees involved, maintaining operational excellence and upholding the high standards set by both Bleckmann and Superdry.”
Reinardt van Oel, Bleckmann chief operations officer, Belgium and UK, added: “At the European mainland Superdry has been a client since 2007 and we are proud that we also will do their logistics in the United Kingdom.
Julian Dunkerton, Superdry founder and chief executive, commented: “I am delighted that Bleckmann has now become our global logistics provider. This is a partnership that goes from strength to strength.”
Superdry is looking to cut costs. The retailer, which operates 216 stores and has a number of franchised stores, has been struggling with falling sales as High Street shopping continues to falter.
The company recently announced a range of cost-cutting measures, including delisting from the London Stock Exchange and looking to reduce rents on 39 of its UK stores.
