RHA Insurance Services (RHAIS) has joined forces with FRS Haulage to unveil a striking new lorry curtain design, which is now travelling the UK to raise awareness for Essex-based Lennox Children’s Cancer Fund.
This powerful new design features a smiling Avery, an inspiring and courageous six year-old girl from Essex who has been fighting cancer since before her fourth birthday.
Chosen to represent families affected by childhood cancer, the design also includes a QR code that allows people to donate directly to Lennox Children’s Cancer Fund.
Essex-headquartered family firm FRS Haulage will carry this bold design across UK roads, raising awareness and building support for the families and children battling childhood cancer.
“RHA Insurance Services are proud to do more than just provide specialist cover for the haulage and logistics sector. We are committed to supporting the people and the communities behind the industry.
“We are honoured to be part of a truly meaningful project that touched all of our hearts.” said Jamie Turvey, RHA Insurance Services senior client executive.
Liam Chatfield, RHAIS development manager, added “By designing this trailer curtain, we’re creating a moving billboard to show our support for Lennox Children’s Cancer Fund.
“Avery, her brother Jax and parents, Taylor and Elliott are truly inspirational, so to see their reaction at the reveal was very emotional.
“I’m also very thankful to Lindsey Bidwell at Lennox for her time and effort in making this idea become a reality.
“Lindsey is a credit to Lennox and the RHAIS team love working alongside her to help raise donations and awareness”
Each year in the UK, approximately 1,900 children are diagnosed with cancer, with half of these being under five years old.
The support of charities like Lennox Children’s Cancer Fund is vital and provides a lifeline to families navigating cancer.
Avery’s picture on the trailer curtain adds a relatable face to these powerful figures, and a striking reminder that behind every statistic is a child, a family, a story.
Frankie Stonebrook, FRS Haulage MD, said: “We are proud to put our new trailer to work for this important cause in collaboration with RHAIS and Lennox.
“Sharing Avery’s smile brightens our days and hopefully a few others’ too whilst raising awareness for the charity.”
Vincent Fitzmaurice, Lennox Children’s Cancer Fund founder, said “The whole experience was incredibly emotional for me.
“Seeing the lorry in all its glory was truly moving, but what really touched me was seeing the faces of Avery and her family. It was pure magic.
“Knowing that this lorry will be travelling across the country is just mindblowing. Thank you all for making this happen. Lennox will be forever grateful.
“At RHAIS, we’re incredibly grateful to have played a role in this campaign and are committed to supporting Lennox Children’s Cancer Fund on future initiatives.
“Their work changes lives, and we’re proud to stand behind them.”
To show your support look out for the branded FRS Haulage lorry on UK roads and then:
1. Snap & Share – Capture the lorry, tag @FRS Haulage Ltd @RHA InsuranceServices @Lennox Children’s Cancer Fund , and use #DriveForHope#Averythebrave on social media.
2. Support – Visit the Lennox Children’s Cancer Fund website to donate or learn more. One way to donate is to text LENNOX followed by the amount you want to donate to 70470. For example, to donate £20, send: LENNOX20 to 70470. Texts cost the amount you donate, plus one standard rate message.
3. Movement for Good - Look at Benefact Group’s Movement for Good Awards webpage and nominate a charity for a grant award.
