Building materials supplier Aggregate Industries has been rebranded as Holcim UK, taking on its parent company’s name, twenty years after being acquired by the Swiss cement giant.
Aggregate Industries was launched in 1997 from the merger of Bardon Group and Camas, formerly the aggregates business of English China Clays and was acquired by Holcim in 2005.
The group employs around 4,000 people across over 200 sites in the UK. According to Motor Transport Fleet Data it has O-licences for 463 trucks and 97 trailers. The rebadging strategy sees 18 of the 25 Aggregate Industries brands take on the Holcim UK brand.
Three additional brands will endorsed by Holcim UK and two will operate under their own names, including Bradstone, which will be joined by two further brands.
The move is aimed at aligning the business more closely to its Swiss-based parent company and making the business more sustainable.
Announcing the rebranding Holcim UK said it will target significant growth in sales and sustainability – with particular focus on decarbonisation, circularity and nature – aiming to facilitate continued investment in its people, products and solutions.
Alongside a target to accelerate green growth, Holcim UK said it is committed to expanding the uptake of sustainable building materials in the UK.
Currently a third of its turnover comes from sustainable products and it is aiming to continue to increase this in the next five years.
Key to this will be circular product innovation through the increased use of construction demolition materials (CDM), targeting an increase of CDM used in products from 2m tonnes to more than 5m tonnes by 2030.
The consolidation comes as the UK construction industry faces increasing pressure to deliver more homes and buildings in line with emissions reduction and environmental policy, amid predicted growth of up to 10% by 2026.
To support customers with delivering projects quickly and sustainably, the newly unified Holcim UK said it is focused on developing strategic partnerships that provide customers with access to all product ranges for their projects across the UK.
Lee Sleight, Holcim UK chief executive, said: “Our evolution from Aggregate Industries to Holcim UK is much more than a rebrand. It represents a commitment to leading the sector towards a more sustainable future through a commitment to innovation and collaboration.
“By uniting under one coherent brand, we can focus on driving sustainable growth for our business and many customers and suppliers we have formed strong partnerships with over the years.
“With such growth, we can continue to invest in the people and solutions capable of making a positive difference to customers and communities.
“Key to this will be our ongoing prioritisation of people, purpose and performance to achieve our ambitious revenue and sustainability growth targets.
“Through taking on the global brand, we can leverage Holcim Group’s global presence and the innovative solutions it has brought to a variety of different markets.
“With our renewed strategic direction, we will not only be able to reduce our environmental impact and make positive change as a business, but be a trusted partner to our customers as they aim to do the same.”
Carol Millett is an award-winning freelance journalist with over 30 years’ of experience writing across a broad range of sectors, including road transport, construction and civil engineering, project management, private finance, technology, HR, and travel and tourism.View full Profile
