The man leading a new study investigating the relationship between a driver’s personality and their behaviour behind the wheel in order to identify those most at risk to driving incidents, is calling on operators to get involved.

Applied Driving Techniques (ADT) said its ‘Driver Safe 2015’ research involved profiling fleet drivers for free, using psychometric, emotional intelligence and motivational tests and then comparing the results against incident history.

Ocado has already signed up to the study, which is being supported by road safety charity Brake, and ADT director Dr Jim Golby said he was keen to provide behavioural profiles for haulage firms too.

Golby said he had created an “ideal” Ocado driver behavioural profile and it may be adopted by the firm for use in their recruitment process to help them identify safer drivers, as well as good candidates who might otherwise be rejected at the interview stage.

He said that success would be gauged in the long term by a company’s safety record:“If they choose to use the profiling as part of their recruitment process, whether or not that results in them taking on low incident orientated drivers will effectively be shown in their incident history,” he said.

“Does it result in the long term in taking on a lower and lower risk pool of drivers?”

To get involved, contact Golby at: drjim.golby@applieddriving.co.uk

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