Peel Ports has welcomed the first call of a new direct container service connecting the Port of Liverpool with the Far East.

The first sailing for the service saw the MSC Tokyo arrive in Liverpool from Vietnam, after leaving China.

The port group said its new service follows increased demand from retailers and importers looking to diversify their supply chain, improve resiliency and reduce total road miles by ensuring goods arrive closer to their end destination.

David Huck, COO at Peel Ports Group, said: “The new Britannia service is a significant benefit for Liverpool and indeed the North.

“In collaboration with MSC, we are delighted to be able to provide businesses with a smarter and more sustainable solution to goods reaching the major distribution hubs of the UK.

“With so much pressure currently on the supply chain, the economy and the environment, this announcement positions a more balanced UK supply chain, bringing with it job creation and much needed levelling-up approach for the North.”

Michael Collins, commercial director at MSC UK, added: “We are delighted to see the arrival of this highly anticipated direct service connecting Asia with Liverpool which will significantly enhance our customer offering in the UK, while reaffirming our partnership with Peel Ports Group.”