Pallet-Track has marked 20 years in business by investing over £100,000 in dual liveries for its network shareholder members.
The Wolverhampton pallet network has already helped to put 14 trailers on the road in the new dual-branded livery - with more promised to be rolled out.
The initiative began earlier this year when the design was revealed to members at its anniversary gala in Windsor.
Stuart Godman, chiefexecutive at Pallet-Track, said: “Trailers are fantastic tools in highlighting our positive image and this investment plan underscores Pallet-Track as one of the strongest and most stable pallet networks in the UK.
“Having our dual branding at the same weighting demonstrates the mutual respect shared between our business and our shareholder members and underlines our passion to grow and succeed together.
“Many might think it was a brave choice to leave part of the livery white, but we felt it was necessary to ensure that every brand in our network shines on its own and we feel it underlines our position as the UK’s best, and most supportive, pallet network.”
Rosemary McCann, director of McCann Transport Services, said: “We were delighted to have the opportunity to be involved with the new livery rollout right from the offset.
“It looks fantastic and greatly complements our own truck livery, the combination creates a striking presence.”
Chris Flynn, MD of Mars Jones, which joined the network last year, said: “Pallet-Track shares our ethos and standards, so dual branding was a given.”