Online fast fashion retailer Missguided has forged a deal with automated locker firm InPost to rebrand 180 lockers with Missguided branding and imagery in the run up to Christmas and beyond.

The fashion firm said it wants to promote lockers to customers as safe contact-free alternatives to deliveries and returns during the pandemic and access around the clock.

The move is also aimed at ensuring seamless delivery in the face of unprecedented levels of home shopping during the pandemic.

Nick Bamber, chief growth officer in the marketing and e-commerce trading division at Missguided, said the firm’s customers “prize the convenience and ease we offer when it comes to delivery and returns. We also know that this year’s Black Friday and Christmas is going to be different for everyone, with many preferring to avoid Post Offices and busy collection points.

“That’s why we’re collaborating with InPost and taking our brand right to the heart of our customers’ communities. It’s a great way to remind our customers that they can collect their Missguided orders safely and securely on their own watch and at their preferred collection point.”

Jason Tavaria, InPost chief executive, added: “Our parcel lockers are easy to use, contact-free and located in accessible and convenient locations. With the bigger focus on Covid-safe and contact-free delivery, customers can pick up and drop off their Missguided parcels – along with those of other InPost partner retailers – at any time that suits them.

“We’re excited to be bringing the Missguided brand to our lockers to help raise awareness of this great delivery option.”