Pallet firm IPP has promoted Demi Crabbe to the newly created position of senior commercial development manager.
Crabbe has been with the business for 14 years and she will now report to regional MD Andy Maddock as part of her new role, which is focused on driving growth across its UK and Ireland business.
IPP said the position covered all areas of the commercial spectrum, including commercial contracting, commercial accounts and commercial services.
She will be responsible for the strategic development of the business, ensuring alignment with group, divisional, regional and country objectives while also aiming to deliver a market-leading customer experience.
Crabbe said: “This new role is a great opportunity for me to oversee key commercial aspects of our operation, driving growth in the business alongside retaining our existing customers and ensuring they receive the high levels of service they are accustomed to.
“It’s a people-focused role, working with our team of experts in supporting strategic growth.
“By being part of all strategic aspects of the business, from budgets to forecasting, I will be contributing towards delivering the company’s long-term vision.”
She will work closely with Shelley Pierre, who was recently promoted to European commercial network director from her role as UK&I commercial director.
Maddock added: “Demi is a hugely respected and trusted member of the UK&I team with a long track record of delivering for the business.
“This new role will play to her many strengths and give her responsibility for building, leading and developing a team of experts within the UK&I business.”
