The Highways Agency has launched a national awareness campaign designed to encourage drivers to slow down and take proper care in roadworks.

The campaign, which includes a national radio advertising programme that began on Monday 21 October and runs into early November, is intended to drive down workplace accidents among construction workers, project managers and traffic officers.

In 2012-2013, one Highways Agency employee was killed, 17 were seriously injured and 27 suffered injuries. There was a further fatality, 26 serious injuries and 35 slight injuries among contractors helping to operate, maintain, repair and improve the UK’s motorways and major A roads.

The Highways Agency campaign calls on vehicle drivers to keep within speed limits, get into the correct lane in good time, concentrate on the road, remain alert for works traffic, keep a safe distance from other vehicles and observe all road signs, when passing through roadworks.

As part of the campaign, the Highways Agency has released a downloadable file of CCTV footage showing the consequences of not adhering to these rules, which includes footage of a lorry ploughing into the back of a car and sending it crashing into a set of roadworks just feet away from working staff.