B2C parcel carrier Hermes is launching a seven-day home delivery service, which it hopes will increase its first-time delivery rate.

Sunday deliveries will initially be available as a next-day delivery option for retail orders made on Saturdays, and will be fully tracked.

Hermes' service follows the introduction of seven-day deliveries by Amazon Logistics last month, which uses third-party carriers to deliver online orders from its own regional DCs.

The operator also hopes to increase the services available to consumers by increasing the number of ParcelShops it operates from 3,500 to 5,000 by the end of this year.

Hermes UK CEO Carole Woodhead said: “The retail sector has been trading seven days a week for a long time now and by introducing this service we are giving online shoppers the same service.

“Quite simply it fits around their increasingly busy lifestyles and is often a day they can guarantee being at home.”