London speciality baker Frankonia The Bread House has fitted SevenEye tracking technology to its three new Mercedes-Benz Sprinter vans working on multi-drop operations in the capital, which it said has helped enhance its customer service levels.

The speciality bread delivery operation requires vans to make between 60 and 90 drops per day, six days a week to restaurants and hotels on busy London streets.

Frankonia said the SevenEye tracking system enables the company to monitor the performance of the driver and accurately pinpoint the location of its vehicles, as well as an exact time of delivery in a densely populated street, which is critical for its early morning deliveries.

Kevin Devine, company secretary at Frankonia, said “We were able to set up the SevenEye tracking so that the data is broken down to very precise levels. Many of our customers are clustered very close together. In fact, on some roads in central London, we deliver more or less to every Gentleman’s Club, hotel or restaurant on that particular road.”

Frankonia specified the SevenEye Vehicle Tracking equipment from Seven Telematics, as well as upgrading the tracking system to include CANbus Integration.

It also uses SevenEye's Geo-fencing function, which in addition to informing Frankonia of a delivery of bread to a customer, also sends text messages to that particular customer, which Devine said is a hit with end users: “In a busy top London hotel kitchen for example, this facility is incredibly useful to the chefs and makes their life so much easier within their hectic work environment.”