DHL, FedEx and Royal Mail have been named among the top 20 strongest business brands for the second year running in the annual ‘Superbrands’ league table.
FedEx was voted the strongest of the UK’s transport and logistics brands, ranking at number 14 in the 2014 table, while Royal Mail followed closely at number 15. DHL also edged into the top 20 at 19th position.
FedEx was also named the strongest brand in the courier, delivery and postal services category, while Eddie Stobart won the strongest brand in the supply chain, distribution, freight and transport services category.
The Business Superbrands survey is compiled by The Centre for Brand Analysis and judges brands by their quality, reliability and distinction.