DPD is urging the parcels sector to focus on helping retailers avoid unhappy customers through failed deliveries following a new consumer campaign launched this morning on ITV’s Daybreak programme, Stand and Deliver.

Speaking in reaction to Money Saving Expert Martin Lewis’s campaign to help shoppers stand up for their rights after a failed parcel delivery, DPD CEO Dwain McDonald says the spotlight is now on both the delivery sector and online retailers.

He adds: “Both parties have to work together to continue to drive standards up and improve right-first-time delivery rates. While Martin's campaign will raise awareness of the issues and the steps consumers can take to seek reimbursement if the worst happens, the main focus of the industry has to continue to be on helping retailers to avoid the sort of scenarios being discussed.”

McDonald says DPD understands the crucial role that delivery plays in the retail market and that the business has spent two years developing new services, such as DPD Predict, the one-hour delivery slot that means shoppers do not have to wait in all day for a delivery.

He adds that the Predict service has helped DPD win more than £50m in new business in the past year.