DPD has launched a 15 minute delivery window for online fashion retailer ASOS to cut down on the number of failed deliveries.

The ‘Follow My Parcel’ service, which was developed in partnership with the retailer, is an extension of DPD’s Predict service which launched last year.

Like Predict, customers will receive a text message or email on the day of delivery informing them of a one-hour timeslot for delivery. Customers will then be invited to track the delivery driver in real time and will be given a countdown towards a 15 minute window for delivery.

DPD’s chief executive Dwain McDonald hopes that the service will reduce mileage from wasted journeys as customers will be given the chance to arrange for their parcel to be delivered to a neighbour if they are unavailable.

McDonald said: “Our one-hour timeslot service Predict remains a market leader but Follow My Parcel is a significant step forward again and it shows the level of commitment we are making to reinvent the delivery phase of online retailing.”

Earlier this month DPD said its Predict service helped it win more than £70m in new business in 2012.

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