DHL Supply Chain has been delivering a huge uplift in online orders experienced by Debenhams this Christmas.Demand has already rocketed by over 250% on average levels, reaching a 300% uplift during the peak customer ordering periods.

Of the 150,000 product lines DHL manages for Debenhams, so far Calvin Klein men’s underwear, the Vtech Playtime Bus and ‘Hello Kitty’ body art transfer set and beauty box are proving most popular.

According to Debenhams, mobile sales are proving a strong growth area with online sales up around 40% on last year.

DHL provides Debenhams with a multichannel operation, fulfilling e-commerce and bricks & mortar retail operations under one roof. Demand is fulfilled through warehousing and distribution centres in Sherburn and Peterborough.

DHL has employed over 2,000 additional people for the Christmas period - an uplift of 400% percent on normal staffing levels in the fulfilment centres.

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