TNT Post opts to Whistl while it works

TNT Post has rebranded itself as Whistl.

Following its split from TNT Express in 2011, with the latter retaining the distinctive orange brand name, TNT Post was required to change its identity by the end of this year.

In a statement released about its new name, the company said: “We chose Whistl because happy people Whistle, it has great recall and memorability, and because it’s human.”

Whistl will continue to offer the same services as TNT Post.

The company has been trialling a final-mile delivery service to rival Royal Mail in selected regions across the UK, however, the two businesses have clashed over competition principles and are awaiting an Ofcom decision at the end of the year.