Yodel trailer 1

Yodel has unveiled a new branded fleet to accompany its role as logistics partner to the 2014 Friends Life Tour – a cycling event.


As the event’s official logistics partner for the fifth year running, the company has revealed a trailer and 16 support vans branded with the Yodel Direct logo which will accompany the race around the UK between 7-14 September.

Launched last year, Yodel Direct is a courier service that allows consumers and small businesses to send parcels, and sponsors the sprints element of the UK-wide race.

Covering 1,300km in the eight day period, the fleet will race equipment for the event around the country, including staging, crowd barriers and safety equipment.

Cars branded with the same Yodel Direct logo will also lend support to the cyclists themselves, including Sir Bradley Wiggins and Mark Cavendish.

Yodel’s executive chairman Dick Stead said: “We’re excited to be taking our vibrant Yodel Direct brand on the road and helping to deliver an event which reflects our business priorities of teamwork, speed and efficiency.  Each year the Tour attracts more roadside spectators and television viewers and this year looks set to be more exciting than ever.”

By Emma Shone