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Third-party logistics specialist, 3PL, has secured a multi-year partnership with British clothing manufacturer, Henri-Lloyd, to manage its e-commerce and logistics supply chain following the firm’s move to a direct-to-consumer (DTC) business model.

Henri-Lloyd’s strategy sees it cut out all distributors and retailers in a bid to offer cheaper prices and meet sustainability goals.

Wigan-based 3PL, which operates over 250,000sq ft of shared user warehousing, will be responsible for managing all aspects of the company’s order fulfilment requirements worldwide, from source to delivery. It said the partnership includes warehousing, bespoke pre-retail services, shipping items to customers and an enhanced delivery experience.

Erica Morrison, customer success manager at 3PL said: “We are so proud and excited to partner with Henri-Lloyd. We look forward tremendously to providing quality fulfilment and logistics services for such an iconic, forward thinking, innovative brand, who are continually evolving and growing with the demands of this ever-changing world.”

Graham Allen, chief executive at Henri-Lloyd said: “We are delighted to have found a trusted partner who share our values around the delivery of outstanding service in the digital world. 3PL’s focus on delivering our promises to customers is especially important as we navigate the extra complexity and costs following Brexit.”