Trailar seeks legal advice over Donald Trump's use of similar "T" logo on newly launched Truth Social app

Trailar, which manufactures solar panels for trucks, is "seeking legal advice" after it emerged that the logo created for former US president Donald Trump's new social media app Truth Social (pictured top) bears a striking resemblance to the tech firm's own logo (bottom).

Trump's Truth Social app launched on Sunday (20 February) last week and features a broken "T" logo. Trailar's logo also has a broken "T" and a similar blue background.

On Monday Trailar tweeted members of Trump's family, including Trump's son Donald Jr., his daughter Ivanka, and wife Melania. Trump no longer has a Twitter account after being permanently suspended from Twitter in January 2021, following the January 6 storming of the US Capitol.

Trailar's tweet said: "Great to see Donald Trump supporting a growing sustainability business! Maybe ask next time?"

It added: "@AldiUK Don't happen to have the number for your legal team on you?" which could be a reference to Aldi's battle last year with M&S over Aldi's Cuthbert the Caterpillar which M&S claimed infringed copyright of its Colin the Caterpillar cake. The two companies reached an out of court settlment recently.

Matthew Summers, head of marketing at Trailar, said this week the company is considering legal action against Truth Social because of the similarity of the two logos.

He said: "We are now seeking legal advice to understand next steps and options available to protect our brand."

Trailar produces ultra thin solar panels for commercial vehicles which the company says can cut fuel costs by up to 5.5% and are featured in the government’s recently published Transport Decarbonisation Plan.

Trump's newly launched app is seen as Trump's attempt to return to social media after being banned from Twitter, Facebook and YouTube following the storming of the US Capitol.