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British Olympian Roger Black has signed up ArrowXL to handle home delivery of his first online home fitness equipment shop at

The retired former runner launched the new venture earlier this year in a bid to encourage people to pay more attention to their health and wellness, particularly in light of the pandemic.

The ArrowXL Platinum service will provide Roger Black Fitness customers with an added level of choice, convenience and certainty, as well as including extra value-added services such as nominated day delivery, a 24-hour delivery option and a diary booking service.

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“We were looking for a company that understood the importance of going the extra mile for our customers and we’ve been delighted with ArrowXL since the beginning of our partnership," Black said.

Added ArrowXL sales director Craig Kavanagh: “We’re delighted to be working with Roger Black Fitness and being part of a movement to encourage British people to embrace health and wellness after a particularly difficult 18 months.

“Our growing network of hubs and delivery vehicles means we are able to provide deliveries to 98% of the UK population six days a week, ensuring that Roger Black Fitness customers will typically receive their purchases within three to five days of placing an order.”