Road signage will be eliminated in less than a decade as self-driving vehicles emerge and digital infrastructure is built, according to the UK’s umbrella organisation for self-driving technology, Zenzic.

So-called “naked highways” will become a feature of the road network from 2027, according to Zenzic, which also said new planning guidance and blueprints for connected and automated mobility (CAM) ready cities, towns, highways and rural roads will become available from early next year.

Zenzic said the physical evolution and decommissioning of signs and signals is expected from 2027 and will be followed by in-vehicle technology that digitally displays speed limits, highway exits and traffic updates.

Daniel Ruiz, Zenzic CEO said: “We are in a period of dramatic social and economic change.

“Transport is fundamental to the change and will soon be transformed by the new technologies associated with connectivity and automation, including digital infrastructure that will change the face of the UK’s highways."