Asset Alliance Group has made a series of promotions and appointments within its CV division, which it said was aimed at expanding its service offering.
Jon Roche, previously operations director at UK Asset Services, has become the group’s first head of procurement, pricing and specification.
He will be supported by the newly recruited pricing and specification co-ordinator, Rachael Lindop, who was previously with Prohire for nearly 17 years, most recently as fleet supply chain manager.
Zoe Maudsley has been promoted from depot manager at Asset Alliance’s Ipswich site to a newly created role of national rental manager, to spearhead a renewed focus on CV rental.

Chris Shaw, who previously worked for Mercedes-Benz Trucks and Scania in sales roles, has been appointed head of used vehicle sales.
Within Asset Alliance’s sales division, Steve Martin returns to the group from Chereau where he will be business development manager covering London and the South of England, and Shaun Robson joins the CV division also as business development manager, covering the Midlands.
Marc Mellon, operations director at Asset Alliance Group, said: “These key appointments will allow Asset Alliance Group to expand its service offer within the CV market, while ensuring the top-quality customer service that we’re rightly known for is maintained even as we grow.
“It’s testament to the business today that we’ve been able to attract this calibre of individuals, and I’ve no doubt that our competitive and comprehensive suite of rental, lease, contract hire and general asset finance options, will be enhanced by the focus these individuals will bring to bear.”















