Retailer Poundland has extended its South East distribution contract with DHL Supply Chain.The contract will now be ran out of DHL’s new £7m Hoddesdon DC in Hertfordshire, where the operator will oversee all transport operations and deliver over 13,000 pallets a week to over 4.5 million customers.

Poundland will share its fleet and transport management with another DHL customer.

Jon Wood, VP of non food retail at DHL Supply Chain, said: “Our innovative collaboration strategy and ability to support Poundland’s growth agenda were key to our appointment, as well as our ingrained knowledge of the business due to our long-term partnership.

“We’re delighted that Poundland has chosen DHL to support its South East operation and look forward to implementing a collaborative, value-added solution for the business over the coming years.”