Welch Group is spearheading an industry-led roadmap for decarbonising freight transport by bringing together 12 leading voices from critical sectors that it said must collaborate for net zero to succeed.
The group’s ‘12 Pillars of Change’ was set up to address what it said was one of the toughest challenges in the country’s net zero journey: how to decarbonise freight when there is currently no settled roadmap for HGV decarbonisation and the debate is often politically charged and fragmented.
The initiative operates as a collaborative, industry-owned framework and Welch Group said the 12 pillars represented advocacy, 3PL, grid, trade bodies, energy, private fleet, charging, academia, finance, OEMs, independent operators and digital.

Jamie Sands, head of solutions at Welch Group, said: “The 12 Pillars of Change is basically us asking the awkward question: what’s it really going to take to get zero-emission freight done?
“Not the glossy slides or the big promises, but the day-to-day stuff operators have to wrestle with. We’re grounding it in the real world because that’s where the problems actually live.”
Sands added: “This is the start of a roadmap that has to make sense commercially as much as technically.
“It’s being built inside the industry, not handed down from the outside. We’re putting the barriers on the table, we’re pointing to who needs to shift them and we’re doing it in a way that drives actual progress, not just another round of reports.”














