Northamptonshire-based Panther Logistics is continuing its run of new contract wins after being selected by online retailer Cult Furniture to be its sole delivery partner.

Panther will be delivering heavier items such as sofas and tables and will be offering Cult customers delivery to a room of choice and removal of all packaging.

Cult Furniture, which employs over 100 people and has a 140,000 sq ft warehouse in Essex and a London showroom in Clapham, chose Panther after being impressed by its final mile process and the company’s customer-centric approach.

This latest win follows recently signed deals with My 1st Years, Pets at Home and Sky.

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Gary McKelvey, MD at Panther Logistics, said: "We are delighted to be partnering with such a dynamic and innovative brand that is consistently striving to scale up their offering to their much-valued customers.

"Through utilising our expertise in the two-person delivery space, coupled with our extensive experience in the furniture market, provides us with the confidence that we will be a valuable asset to the company."

Fiaz Iqbal, founder and chief executive of Cult Furniture, added: "With the final-mile process now more than ever seen as a differentiator amongst brands, it was a no-brainer to appoint Panther Logistics as our sole two-person delivery partner.

"Their leading position in the two-person delivery marketplace made them an ideal candidate to help boost our brand through providing our much-valued customers with a seamless and flexible delivery option.

"Their customer-centric approach is also very much synonymous with our own ethos at Cult, where a passion for delivering excellence and providing a best-in-class service to customers is held above all else."