XPO Logistics has extended its contract with Joseph Joseph to oversee the kitchenware product supplier’s global forwarding from China to XPO’s warehouse in Rugby, Warwickshire.
XPO Logistics has already been working with Joseph Joseph for six months, as the company scales its UK and international operations across direct-to-consumer (D2C), business-to-business (B2B), retail, and e-commerce channels.
The extension of the contract now includes global forwarding, which will see XPO Logistics manage Joseph Joseph’s orders, supplier profiles, the logistics of moving freight from China to the UK, and the end delivery to the e-fulfilment hub in Rugby, UK. XPO Logistics will manage the entire supply chain, from source to end-customer delivery.
A key cornerstone of the contract is XPO Logistics’ proprietary technology which gives Joseph Joseph end-to-end visibility from order creation through delivery to the end customer.
The portal connects every milestone in real time: orders, purchase orders, container movements, customs milestones, arrivals, and final distribution.
Behind the scenes, AI-driven automation accelerates the customs clearance process by validating data, flagging discrepancies, and streamlining documentation long before the shipment reaches the border. This aims to reduce delays, improve accuracy, and ensure shipments flow through customs faster and more predictably.
XPO said that at every origin and destination point, dedicated XPO Logistics experts will provide local logistics knowledge while leveraging the same technology platform.
This combination of people and technology ensures stock is always in the right place, at the right time, at the right cost, with full transparency at every stage of the supply chain, the company added.
Sacha Vaughan, Joseph Joseph chief supply chain officer, said: “We’ve been delighted with the progress we’ve made with XPO Logistics since our partnership began six months ago. So, expanding the partnership to include our global forwarding needs was an obvious choice.
“The dedicated account management team we’re working with are experts in their field, whether in global forwarding or integrating their excellent technology with our own. I’m happy to know that all our logistics needs are being taken care of by such a highly experienced partner.”
Christophe Verot, XPO Logistics senior vice president of forwarding for Europe, added: “We are thrilled to be expanding our existing partnership with Joseph Joseph into global forwarding, an area we excel in.
“Our portal offers not just real-time tracking but the assurance that every logistical aspect is always in hand, something we can promise thanks to our expertise across all aspects of logistics. This means our shared vision for exceptional customer service is consistently built on solid foundations.”
