Wincanton has signed a new five-year contract with heating technology products specialists Imetec, which trades in the UK as Dreamland and Bellissima Italia.

Under the new contract, Wincanton will provide warehouse services from its shared user facility in Middlewich, Cheshire, as well as subcontracted transport services through EyeQ, its digital transport platform.

Imetec will also transfer its UK head office operations to Wincanton’s facilities at Middlewich.

The new contract will support Imetec’s omnichannel growth strategy in the UK through Dreamland, its heated bedding products business, and Bellissima Italia, which provides hair care products including hair dryers and straighteners.

James Hurrell, Wincanton grocery and consumer MD, welcomed the new tie-up. He added: ”Imetec will benefit from our exceptional track record of working in partnership with fast-growing consumer brands in the UK as well as our digital transport platform EyeQ, which will deliver quality, cost and sustainability benefits for Imetec’s subcontracted transport fleet.”

Bobby Watkins, MD at Imetec, said: “We are delighted to start the relationship with Wincanton. We believe that the technology platform and both storage and distribution infrastructure will provide a platform for growth for Imetec for the coming years.”