THG Fulfil, a provider of automation-driven courier management solutions has partnered with cosmetic firm Dr Wolff Group to act as merchant of record (MOR) on its Shopify sites in the UK and US.
THG will take commercial accountability for payment processing, tax collection and remittance, pricing, promotions, refund management and billing.
It said this MoR capability, delivered alongside fulfilment on a single integrated platform, addressed a gap in the market: the ability for global brands to sell direct-to-consumer across borders without absorbing the full commercial and regulatory complexity in-house.
THG Fulfil’s distribution centres in both the UK and US handle inbounding, storage, pick and pack, returns processing and Amazon kitting for Dr. Wolff’s inventory.
Tom Killeen, THG Ingenuity COO, said: “Dr. Wolff is exactly the kind of partner we built our proposition for.
“A globally recognised brand, growing across multiple markets and channels at the same time.
“What sets this partnership apart is the combination of our Merchant of Record capability alongside full-service fulfilment on a single platform.
“For brands with serious international ambitions that do not want to build out the commercial and operational infrastructure themselves, this is a compelling model.”
Jonny Davys, GM at Dr Wolff added: “This partnership with THG Fulfil opens up a brand new distribution channel in the UK and US and we have no doubt it will be a huge success.
“It gives us a much closer view of who our consumers are, helping us build stronger, longer-lasting relationships.”
