Temperature-controlled storage and logistics specialist JS Davidson has been awarded a landmark contract to store Yoggies, a probiotic snack from US firm Cibo Vita.
The partnership supports the recent launch of Yoggies in over 150 WHSmith Travel stores across the UK and Ireland.
Bidders for the contract had to meet stringent storage requirements, as the product requires a stable temperature range of 7 - 18°C as well as strict humidity controls, which are critical for preserving its probiotic benefits.
A spokesperson for the snack brand said JS Davidson had stood out from rivals during the bidding. “As a new product to hit the marketplace, and indeed a new concept, product integrity was absolutely vital. JS Davidson was the only cold store operator who could offer the level of temperature control and flexibility we needed.”
The spokesperson added: “Their team worked hand-in-hand with us throughout the process, ensuring our high standards were met at every step.”
JS Davidson MD John Davidson played a hands-on role in shaping the logistics solution, ensuring every detail was aligned to Yoggies’ specific product needs whilst at the same time delivering a solution which would support the brand’s high profile entry into the UK market.
The spojkesperson praised his input. They said: “John Davidson worked tirelessly with the Yoggies team to understand and deliver exactly what was needed.
“Their commitment gave us the confidence that our product would launch successfully and with full integrity.”
The initial UK and Ireland launch will see Strawberry and Mixed Berry Yoggies in 57g resealable packs hit the shelves of WHSmith Travel stores in major airports, train stations, and hospitals.
