Cumbrian haulier Wm Armstrong has introduced three new bespoke trailers to help celebrate the 80th anniversary of its long-term bakery client Bells of Lazonby.
The ‘heavenly goods vehicles’ will transport sweet treats from Bells’ iconic bakery, nestled in the Eden Valley in Cumbria, to supermarkets, retailers, distribution centres and cash and carry outlets across the UK.
Brandishing bold liveries promoting We Love Cake – the flagship brand from Bells of Lazonby - the trailers display witty, eye-catching straplines linking the bakery with road haulage.
The SDC manufactured trailers feature a lightweight design and a height of 4.65m, allowing for an improved payload and reduced fuel consumption. Additional aero features including a vortex generator on the roof, curved front bulkhead and optimised mudflaps – all helping to reduce drag and emissions.
Wm Armstrong has been providing transport, warehousing and distribution services for Bells Of Lazonby, a third-generation family business formed in 1946, for over eight years.
Ben Smith-Armstrong, Wm Armstrong MD, said: “We have developed a strong and enduring working relationship with Bells of Lazonby over the years and we are proud to support them in celebrating a significant business anniversary while promoting their globally recognised brand using our continued investment in a modern, efficient and sustainable fleet.
“As well-established family businesses, we share a commitment to quality and integrity, and these common values have been instrumental in building a successful and long-standing partnership.”
Michael Bell, Bells of Lazonby director, said: “For 80 years, Bells of Lazonby has proudly bought from Cumbrian family businesses whenever possible. There is no better example of our local sourcing than the relationship we share with our logistics partner Wm Armstrong of Longtown.
“We are two family owned and managed businesses with our roots firmly in Cumbria and we share the same values and ethos. It is wonderful to see our success manifested in three new trailers in the Armstrong fleet, which are brightly liveried in our special diet brand We Love Cake.”
